Our world famous red lipstick! Swipe on the colour you love in the finish you want. These six formulas are here to stay!

BESTSELLER
BESTSELLER

RUBY’S LIP
COLOUR GUIDE

Find our iconic vivid-blue
red hue in the fan-favourite
formula (or two!) that’s
right for you.

COMPARE
BENEFITS

COLOUR
PAYOFF

FINISH

RETRO MATTE
LIPSTICK

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Zero-shine matte finish

Intense full-coverage colour

12-hour wear

RETRO MATTE LIQUID
LIPCOLOUR

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Mattest-matte finish

Intensely saturated colour

8-hour wear

POWDER KISS
LIPSTICK

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Soft-focus matte finish

Lightweight, buildable colour

Immediate
and long-term
hydration

POWDER KISS LIQUID
LIPCOLOUR

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Weightless,
moisture-matte colour

Intense full-coverage colour

10 hours
of moisture

OUR WORLD-FAMOUS
RED LIPSTICK - NOW
IN 6 FAN FAVOURITE
FORMULAS
I'm not just red, I'm Ruby Woo - the colour
loved around the globe for my unmistakable
hint of blue. Now without further ado...I'd like
to introduce you to myall-new A-list-crew.
There's finally plenty of me to go around,
because my iconic red colour now comes in
four formulas that are ALL world-renowned.