Our world famous red lipstick! Swipe on the colour you love in the finish you want. These six formulas are here to stay!

BESTSELLER
#MUST-HAVE

RUBY’S LIP
COLOUR GUIDE

Find our iconic vivid-blue
red hue in the fan-favourite
formula (or two!) that’s
right for you.

COMPARE
BENEFITS

COLOUR
PAYOFF

FINISH

RETRO MATTE
LIPSTICK

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Zero-shine matte finish

Intense full-coverage colour

12-hour wear

RETRO MATTE LIQUID
LIPCOLOUR

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Mattest-matte finish

Intensely saturated colour

8-hour wear

POWDER KISS
LIPSTICK

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Soft-focus matte finish

Lightweight, buildable colour

Immediate
and long-term
hydration

POWDER KISS LIQUID
LIPCOLOUR

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Weightless,
moisture-matte colour

Intense full-coverage colour

10 hours
of moisture

OUR WORLD-FAMOUS
RED LIPSTICK - NOW
IN 6 FAN FAVOURITE
FORMULAS
I'm not just red, I'm Ruby Woo - the colour
loved around the globe for my unmistakable
hint of blue. Now without further ado...I'd like
to introduce you to myall-new A-list-crew.
There's finally plenty of me to go around,
because my iconic red colour now comes in
four formulas that are ALL world-renowned.